Our mascaras are made in the Kingdom of Denmark.
If ever there was a time to shop European and stay strong together, it's now.
The discount code Greenland2026 is open.
In our Tips & Tricks section, you'll find tutorials with tips on everything from colour choice, ingredients and application of our mascaras.
Looking for a natural look mascara to fit your active lifestyle?
Enjoy the earthy browns. Light as a feather, Light as a Lash Mascara.
Recorded at Husodde Strand in Horsens, Denmark, in the summer rain, near the HEY REDHEAD® office at Platform K.
We get the sweetest messages from you, our clients, our community!
Thank you, from the bottom of my heart for showing us, that it's not just another product and that you truly take Light as a Lash mascara with you in your lives and your make-up draws.
Messages and pictures from you means the world to us. And thank you for helping us create awareness of our new brand HEY REDHEAD®
We are beginning to collect those greetings, social proof and recommendations in a new section "Your stories".
Unique look - natural toned mascara
The shade Gingerlicious lets natural beauty shine though and provides a highly professional make-up look.
Embraces and respect your uniqueness with Gingerlicious.
HEY REDHEAD® Mascaras are made in Denmark. Created by Danish make-up artist, Eva Reng-Andersen.
Creative play with brow and lash
Create a unique look introducing warmer earthy tones to your brows and lashes.
I spotted Cathrine at a local fashion show where I was doing make-up on the models and I noticed Cathrine has bleached brows and this inspired me to be creative with Light as a Lash, says founder and make-up artist, Eva.
HEY REDHEAD® Model Cathrine is a mix of Danish and Vietnamese beauty with redheaded genes in her family.
Minimal make-up and brows and lashes styled with Light as a Lash in True Redhead.
BENIFIT from serum ingredients
Light as a Lash Mascara contain an valuable combination of Ricinus oil (castor oil) and Vitamin-E.
Ash blonde perfection
Light as a Lash Mascara sculpts your lashes and brows framing eyes in blissful harmony with your blonde hair.
On a blonde lash and brow, Light as a lash provides a subtle and fully professional look to your make-up.
For a daytime look, you can rock any day!
HEY REDHEAD® Model is Danish Emma, who is naturally ash blonde.
Light as a Lash Mascara
HEY REDHEAD® mascaras are made from extensive research in make-up artistry on natural redheads and blondes.
The majority of HEY REDHEAD® models have participated in the testing phase of our mascaras.
By giving their feedback and testing our mascaras during the testing and production phase, our HEY REDHEAD® models and clients helped shape the mascaras.
Read more about the story behind the brand.
Hey Redhead®
We have been searching high and low.
Always looking for a softer and more natural mascara options.
Make-up for redheads is hard to find.
Inventing a high end mascara was the starting point for HEY REDHEAD® as a brand.
The founder is a redheaded make-up artist from Denmark, Eva Reng-Andersen.
We truly hope, you will embrace Hey Redhead® mascaras.
SHIPPING
Wearing True Redhead
We went down to the Fjord to enjoy golden hour light and shoot a couple of pics of redhead lashes and brows wearing True Redhead.
Nikita and Christian are both Danish, natural redheads.
Nordic, golden hour light, summer day, natural redhead looks.
Hey Redhead®, True Redhead is created for the redheaded lashes and you can see how the colour enhances the lashes on Nikita and Christian whithout altering their natural looks.
Pro section
For professional make-up artists, Light as a Lash is a game changer.
Accentuate lashes in a natural way, that appears much lighter and in tune with the colours of the talent, makes life easy on set.
Pro section
Create the perfect synergy effect between lashes and brows.
Add a bit of Light as a Lash onto your fan brush.
Add the product directly from the mascara brush to the fan brush.
Between takes, touch up easily by adding a little liquid for example lash or brow serum and go over the brow with a spoolie brush or mascara fan brush.
The build of the brush
The brush is designed with a curvy sides and straight sides.
Versatile design that gives you full control over application and allows your creativity and artistry to sore to new levels.
Mind the gap
The middle section of the application brush holds a flexible gap!
Pink (cold) tones in your skin tone
If you have pink undertones in your skin, you can match your skin tone by our shade "Gingerlicious".
Black mascara can look harsh. This can be partly due to cool undertones in the skin. Especially if you have clear lashes and brows.
Try Light as a Lash Mascara in Ochre brown
Experience how Gingerlicious mascara creates a soft and balanced look with a bonus for the apperence of your skin as well.
With Light as a Lash, you can match your skin undertone up to your mascara and brows and that really makes a world of difference.
Discovering which colours work with your undertones is a true pleasure!
For blonde lashes
Light as A Lash in the shade Gingerlicious brings out the best in a natural blonde look for day time.
Soft and natural. Working with your own colouring, not against your natural colour palette.
Bring out what you've got
Keeping your blonde lash colour instead of colouring them black or black brown, brings out your blonde type-look further.
If your hair and lashes are darker, and you want to appear more naturally blonde, choose the shade Gingerlicious.
Match brows with lashes using the colour on both brows and lashes. For brows use a brow brush or add product very lightly with the mascara brush.
