Light as a Lash
HEY REDHEAD fits all redheads
Finding your colour balance - Light as a Lash
Europe’s first mascara for light lashes!
Celebrate your uniqueness and your charateristic features, red & blond hair, fair skin, freckles and luminosity.
Discover your light lash essentiels and find your natural mascara match for a softer and more balanced look. You will look as if you aren’t wearing make-up at all. Like professional make-up art where you don't notice the make-up but you notice the beauty of the face. You will look like YOU!
Luxury mascara for redheads and blondes with light lashes.
Two variants: True Redhead and Gingerlicious.
HEY REDHEAD is founded and owned by redheaded make-up artist, Eva Reng-Andersen. Produced in Denmark.
Celebrate and embrace your fair lashes
Danish Bjørk, 19, is styled with Gingerlicious Mascara.
The shade Gingerlicious lets natural beauty shine though with a professionnal make-up look.
You don't need to worry about perfect application as Gingerlicious matches the colours in a lighter lash.
Embrace your uniqueness with HEY REDHEAD Gingerlicious mascara.
Created by Danish redheaded make-up artist, Eva Reng-Andersen.
HEY REDHEAD Mascaras are made in Denmark.
True Redhead
The perfect mascara match for redheads.
Not brown, but earthy red-brown to create a soft and balanced, natural look.
Designed to fit the beautiful & unique, light lashes on redheads.
Created for the colour palette of natural redheads. True Redhead matches your red hair, and your fair skin.
For cooltoned redheads, neutral and warmtoned redheads.
The mascaras are vegan and produced in Denmark following the highest standard of producing to accomodate all your needs as redheads.
As redheads, we can be quite sensitive. Light as a Lash mascaras are easy to remove with warm water. Tear proof. Vegan and cruelty free.
Gingerlicious
The perfect mascara match for light lashes
Not brown but earthy golden to create a soft and balanced, natural look.
Designed to fit the beautiful light lashes on
redheads, strawberry blondes, blondes and medium-blondes.
If your lashes are kind of transparent or you feel that your lashes are too invisible, this shade, Gingerlicious is your new best friend.
Gingerlicious is brilliant for a natural "no make-up", make-up look.
Enhances the colour of the natural blonde, golden and light reddish lash. Enhances your lashes without altering your natural beauty.
Earthy golden shade of mascara to enhance your naturally fair lashes.
Intensity and vibrance
Light as a Lash, True Redhead. This mascara has a little more intensity and gives vibrance to your look.
True Redhead enhances all the beautiful aspects of the redhead colour palette. The illuminousity of our skin, the lighter lash and brows and also play well together with freckles.
Our HEY REDHEAD model is Renske, who is a Dutch Redhead. The image is hardly edited, only slighty adjusted on lighting and shadow curves.
True Redhead compliments all redheads, regardless of type, strawberry blonde, dark chocolate red hair, copper etc.
Brows are also styled with True Redhead.
A natural look on fair lashes
MoreYour mascara has arrived
We have been searching high and low.
Always looking for a softer and more natural mascara options.
Make-up for redheads can be hard to find. The lack of a quality redhead mascara was the starting point for HEY REDHEAD as a brand.
The founder is a redheaded make-up artist from Denmark.
We hope you will embrace Hey Redhead mascaras.
We ship Hey Redhead mascaras to most countries within the EU.
Being a Redhead - a conversation with Jacky Colliss Harvey
Production in Denmark - How it's made
Light as a Lash
We went down to the Fjord to enjoy golden hour light and shoot a couple of pics of redhead lashes and brows wearing True Redhead.
Nikita and Christian are both Danish, natural redheads.
Nordic, golden hour light, summer day, natural redhead looks.
Hey Redhead, True Redhead is created for the redheaded lashes and you can see how the colour enhances the lashes on Nikita and Christian whithout altering their natural looks.
Lashes on camera
For professional make-up artists, Light as a Lash is a game changer.
Accentuate lashes in a natural way, that appears much lighter and in tune with the colours of the talent, makes life easy on set.
Brows on camera
Create the perfect synergy effect between lashes and brows.
Add a bit of Light as a Lash onto your fan brush.
Add the product directly from the mascara brush to the fan brush.
In this way, Light as a Lash mascara works perfectly on brows and creates the most natural and long wearing brow.
Between takes, touch up easily by adding a little liquid for example lash or brow serum and go over the brow with a spoolie brush or mascara fan brush.
Brows and lashes for the shoot
The brows are styled with HEY REDHEAD, True Redhead, Light as a Lash mascara. I mixed a bit of mascara with a bit of clear lash serum to create a lighter texture for the redheaded brows for this shoot.
Create a perfect synergy effect between lashes and brows.
Multi dimensional brush
The brush is designed with a curvy side and a more straight side.
Versatile design that gives you full control over application of the mascaras and allows your creativity and artistry to sore to new levels.
The middle section of the application brush holds a flexible gap!
The gap in the middle of the brush is bendy and collects bulk and keeps it flowing as you apply onto lashes. Ensuring even layers and the ultimate finish.
Tone redness down with your mascara
If you have pink undertones in your skin, you can match your skin tone better by selecting Gingerlicious mascara.
Black mascara might look harsh on you, and this can be partly due to pink undertones in the skin.
Try Light as a Lash combined with bare skin and see the difference to your overall appearance especially focusing on how the mascara and brow colour creates a soft and balanced look for your skin as well.
With Light as a Lash, you can now match your skin undertone up to your mascara and brows and that really makes a world of difference.
Discovering which colours work with your undertones is a pleasure.
Day time look - soft and natural
Light as A Lash in the shade Gingerlicious brings out the best in a natural blonde look for day time.
Soft and natural. Working with your own colouring, not against your natural colour palette.
Accelerate Blondeness
Keeping your blonde lash colour instead of colouring them black or black brown, brings out your blonde type-look further.
If your hair and lashes are darker, and you want to appear more naturally blonde, choose the shade Gingerlicious.
Match brows with lashes using the colour on both brows and lashes. For brows use a brow brush or add product very lightly with the mascara brush.
You can use the same product for both lashes and brows.
Thank you for your support
Things don't happen overnight, it has been a long journey. From the idea to going live with HEY REDHEAD and Light as a Lash was a process of 6 years. So you can imagine, my excitement to present to you HEY REDHEAD and my first mascaras specialised for your naturally light lashes, I truly hope you enjoy them". - Eva Marie Reng-Andersen, Founder and Owner