In depth mascara and brow tutorials

In this section, you will find tips for creating beautiful natural looks with our mascaras. HEY REDHEAD® shares tips and talks about everything from application, ingredients, brush, and the story of the brand.

Tutorial: How to create a professional, soft look

Founder's reaction to creating a perfect mascara match

A mascara can change your life

This is the moment. True Redhead Mascara united with Sedra's lashes and brows. I am a redheaded make-up artist and I've created mascaras to fit a fairer lash & brow. Imagine having this dream of creating something truly special - and then 6 years later applying the perfect mascara to people every day. Uniting lashes and mascara . Living the dream and enjoying the journey. That's my reaction.

XoXo

Eva, Founder of HEY REDHEAD®

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Professional Look - Shade Gingerlicious

Pioneering shades of mascara

Shop your dream look Today!

Pro mascara that suits your skin complexion, hair colour and your fair lashes & brows.

You will be stunning

Mascara, Serum and Brow styling in one product

Pro tip when applying mascara - the lifting of the lid

Would you try it? If you feel that a black mascara looks to harsh, try our soft warm earthy brown.  Enjoy our serum based mascara and see your lashes and brows thrive. You can match your brows and lashes with the same product.

Warm browns for the win!

What to love about True Redhead Mascara if you have warm brown eyes.

Natural look mascara

Create your day time looks easily

Practical information about ingredients

True Redhead mascara on beautiful dutch redhead. You can order Light as a Lash Mascara right here at HEY REDHEAD® EU. We pride ourselves of a good and efficient webshop where you can always find persolal advice and counseling about our mascaras. Write founder Eva Reng-Andersen if you need assistance selecting your mascara shade. we are also interested in hearing from new distributors in Europe and Australia.

Wearing True Redhead

Intensity and vibrance

If you want a little more intensity and gives vibrance to your look, go for True Redhead Mascara for definition.

You can enhance all the beautiful aspects of the redhead colour palette with True Redhead Mascara. The luminousity of our skin, the lighter lash and brows and also play well together with freckles.

Our HEY REDHEAD® Model is Renske, a Dutch Redhead.

The image is hardly edited, only slighty adjusted on lighting and shadow curves.

True Redhead compliments all redheads, regardless of type, strawberry blonde, dark chocolate red hair, copper etc.

Brows are also styled with True Redhead Mascara.

You don't need to be a redhead to wear True Redhead, the mascara brings soft warmth and definition to all types for instance brunette.

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Bring calm to your face with Light as a Lash Mascara. Enjoy definition and volume of this high end mascara. You will look like yourself and not overly dolled up as the mascara works with the natural colour spectrum in a blond and fair lash. HEY REDHEAD® Mascaras are made for professional make-up artists. Mascara art. Dream lashes and brows.

In line with the existing colour in a fair lash and brow

Easy to apply

"I don't wear mascara so often", A lovely lady, in my make-up chair told me. "I can never reach my lash closest to the eyes and for that reason, the mascara doesn't really look connected to my eyes"

Not an expert applying mascara? I told her "With Light as a Lash, you don't need to be so accurate or apply Gingerlicious Mascara perfectly.

The colour is close to the colour of you real lash and it blends in easily and naturally with your lash"

"I am genuinely thankful for this lady as she helped me voice a true advantage of Light as a Lash Mascara", says HEY REDHEAD® Founder.

HEY REDHEAD® Model, Karin wears Gingerlicious on brows and lashes.

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Create a perfect synergy effect between lashes and brows.You can use Light as a Lash Mascara on both lashes and eye brows. Instead of getting two products, you can use a healthy product with muliti functions. Our Gingerlicious and True Redhead Mascara contain serum and help lashes and brows hair grow. Brows are styled with HEY REDHEAD, True Redhead, Light as a Lash Mascara. I mixed a bit of mascara with a bit of clear lash serum to create a lighter texture for the redheaded brows for this shoot.

Serum and mascara and brow gel in one product

Brows and Lashes - Get serum and mascara in one.

Create a perfect synergy effect between lashes and brows.

You can use Light as a Lash Mascara on both lashes and eye brows. Instead of getting two products, you can use a healthy product with muliti functions.

Our Gingerlicious and True Redhead Mascara has serum effect and help lashes and brows hair grow.

Brows are styled with HEY REDHEAD, True Redhead, Light as a Lash Mascara. I mixed a bit of mascara with a bit of clear lash serum to create a lighter texture for the redheaded brows for this shoot.

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Gingerlicious can be bold too. Using just one product, Gingerlicious Mascara, this muscician gets a bold and raw look. Eventhough Light as a Lash is a natural look mascara, you can build layers and tons of volume and depth to your eye make-up. The mascara is also used as an eyeliner in this look. Suits sensitve eyes and skin.

Gingerlicious can be BOLD

Can a gentle mascara be bold too?

Gingerlicious Mascara can be bold, defining and full of strong expression.

I am styling Tobias on brows and lashes. And yes, I also used the mascara as a liner. Then blended with a taupe brown eye shadow. Almost a one product look.

In short, you can create a gentle look with Gingerlicious Mascara but don't shy back from going bold and creative.

Volume is created by layers. Work while the product is wet and create lots of layering and volume.

And don't forget, Light as a Lash Mascara helps your lash hair and brow hair grow thanks to ricinus oil.
Water resistant Mascara

You can trust our mascaras in the rain

Looking for a mascara that takes care of your lash and brow hair, gentle and nourishing? While it is also safe to wear in the rain?

You can trust Light as a Lash Mascara in the rain & it melts easily in warm water. No need for make-up remover.

A mascara you can trust in tough weather.

  • Smudge-proof
  • Sweat-proof
  • Rain-proof
  • Easily removed with warm water
  • Gentle & nourishing with serum
  • For lashes & brows
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Light as a Lash Mascara