On May 12th, 2023, HEY REDHEAD® was registered as an official company in EU, Denmark.

The Danish webshop went live: Makeupartist HEY REDHEAD® – Makeupartist.heyredhead

In August, Eva travelled to the Netherlands to Redhead Days to test final colours and textures on more than 50 redheads of various nationalities and ages, before starting mascara production in Denmark.

Production of Light as a Lash Mascara begins in Denmark.

In August 2024, official launch of Light as a Lash Mascara.

We drove from Denmark to the Netherlands, (3 people and all the gear packed in one car) and we launched HEY REDHEAD® Mascaras on Redhead Days in Tilburg.

We are eternally thankful for the experience and for all the love & support received there.

Eva (founder) styled over 60 redheads during the Redhead Days and our HEY REDHEAD® Photographer, Mark, shot both video interviews and loads of still photos of the redheaded men and women who came to celebrate. Many of those chose to become HEY REDHEAD® Models

Heyredhead.eu went live in 2024.

The journey to retailers begins.

The very first boutique on board is Helse Guru in Horsens, Denmark.

Take a look at the store location map to find a physical on online shop near you. It's still early days and the list grows day by day.

You can also find HEY REDHEAD® mascaras at A.Vogel in Denmark, who distributes to many different types of stores.

If you are a retailer, don't hesitate to help us find you and connect with you.

2026

We move into our new office home at cultural platform K in Horsens.