HEY REDHEAD®
True Redhead - Light as a Lash Mascara
True Redhead - Light as a Lash Mascara
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Expression and definition!
NEW: Light as a Lash Mascara for a soft and balanced look.
True Redhead creates warmth and softness to your face. True Redhead Mascara gives you volume, length and long lasting definition.
The colour is earthy red-brown and will truly bring your eye colour alight and ignite the light in your iris. This is the power of Light as a Lash Mascara.
The shade True Redhead gives you all the benefits of a mascara without altering your natural beauty.
The light in your iris - the discovery
Originally made for redhead lashes but can be used by anyone who wants to bring our their eye colour and search for a warm and personal alternative to black or brown mascara.
True Redhead Mascara was carefully developed by Danish Make-up Artist, Eva Reng-Andersen. Eva is a redhead herself with fair lashes:
"I studied the colour spectrum in redheaded lashes and in fair lashes in depth. A redhead's lashes are composed of multiple colours of red, golden and light to transparent colours. I wanted to pick out the perfect lash, with the perfect lash colour to create a mascara shade in exactly this colour". In my research, I discovered that the deeper colours in the redheaded lash brings out a special light and luminosity in the iris colour of anyone. It really brings light to the iris colour and ignites the eye colour. It works for ALL types, brown eyes, green eyes, blue eyes".
Because the shade is created from the redheaded lash, it is called True Redhead. This mascara fits all redheads.
The science behind the redheaded deeper coloured lash, can be transferred to anyone, brunettes and blondes and all in between. Enjoy the soft warmth and glow and discover the light in your eyes and your eye colour (iris).
True Redhead Mascara sculpts and defines lashes to reveal natural beauty of the light in your eyes.
The intelligent brush with a flexible gap
The brush is intelligently designed to give you control and versatility in application.
The Light as a Lash Mascara brush contains a flexible gap! An innovative gap, that allows the brush to provide an even flow of bulk to the brush. The gap collects mascara bulk from the container and keeps moisture coming during application.
Composed of curved and straight sides, the brush provides almost infinite ways to use the brush.
The firmness of the brush ensures and supports your hand as you go over the lash.
Light as a Lash Mascara - Formula
For all day and all night long stunning eyelashes. 24h Mascara. This formula
provides your eyelashes with a lovely panoramic finish, multiplying them: Moreover
it makes your lashes coloured and glossy all day long. Its long wearing effect is
clinically proven and, moreover, its formula is water resistant tested.
- PERFORMANCE: Long Lasting, Panoramic Volume, Water Resistant
- TEXTURE FINISH: High Coverage
- EFFICACY TESTS: Water resistant, Long Lasting 24 hours
MAIN INGREDIENTS
- Mix of film formers: improved adherence
- Synthetic Beeswax: volume effect
- Castor Oil: glossy lashes (Ricinus oil) Serum effect.
- High melting point synthetic wax: great definition
- Vitamin E
Produced in Denmark to the highest production standards.
Vegan.
Comfortable for sensitives eyes.
Read more about ingredients in the fold out ingredients list.
Ingredients
Ingredients
Aqua.
Copernicia Cerifera Cera.
Glyceryl Stearate.
CI 77491.
Microcrystalline Wax.
Stearic Acid.
Ozokerite.
Palmitic Acid.
Styrene/Acrylates/Ammonium Methacrylate Copolymer.
CI 77891.
Hydrogenated Vegetable Oil.
Butylene Glycol.
CI 77499.
Stearyl Stearate.
CI 77492.
Aminomethyl Propanol.
Mica.
Ricinus Communis Seed Oil.
Lecithin.
Tocopherol.
Ascorbyl Palmitate.
BHT.
Caprylyl Glycol.
Galactoarabinan.
Hydroxyethylcellulose.
Sodium Laureth-12 Sulfate.
C11-15 Pareth-7.
Tetrasodium EDTA.
Polysorbate 60.
Phenoxyethanol.
Sodium Dehydroacetate.
Potassium Sorbate.
Disodium Phosphate.
Citric Acid.
Sodium Phosphate.
Dimensions
Dimensions
L: 135.25 mm
W: 17.95 mm
H: 17.95 mm
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Light and comftable mascara. It fits my features way better than normal mascara
So much better that stak black, and so much more flattering!
Amazing for a more natural look, but it can also be paired in a way for a more bold one. The mascara has a super nice consistency. The packaging again is so beautiful. I've tried both colors and they're all great. I definetly recomend Hey Redhead - a super trustworthy company!
Super mascara! Børsten er ret god og unik. Formularen er ikke den tykkeste, så perfekt til at bygge op på vipperne, så man kan selv bestemme om det skal være en smule eller mega meget. Den drysser heller ikke og holder ret fint i løbet af dagen. Man støder ikke på mange rødhårede mascaraer, så den er godt egnet til et naturligt look.
Vanvittig god mascara. Så glad for jeg endelig fandt en forhandler der sælger og ja laver denne slags mascara.

Play up redheadedness
She is wearing True Redhead Mascara
Dutch Redhead, Renske, wearing our brand new Redhead mascara in the shade True Redhead.
We met Renske at Redhead Days in Tilburg and did a quick and natural make-up on her and shot these images in a festival tent!
As a makeup artist, I believe in working with and not against your natural colours! The model's hair is a perfect match with True Redhead. And she is styled with True Redhead Mascara on both her lashes and brows.
When you are born with unique colouring, why not truly embrace it by upgrading your look with a custom made redhead mascara?

Now it's finally here
Redheads always search for a more natural mascara
If you have been searching for a mascara that doesn't look too hard or too made up, you are not alone.
If you follow redhead community groups, you know, that the hunt for a quality mascara for redheads are one of the biggest redhead-related topics.
Find your colour balance with HEY REDHEAD® Light as a Lash Mascara.

No make-up look
Natural Redhead
Would it not be a pity to paint those lashes and brows black?
Celebrate your unique copper look by wearing True Redhead Mascara especially created for redheads.
The image of Dutch HEY REDHEAD® model Lisanne is unedited. The luminoucity is uniquely hers as well as the colour of her red hair.

Jacky Colliss Harvey
Author of "Red A history of the Redhead"
I first noticed Jacky at a party. At this time, I didn't realise who she was, I just happily scouted interesting faces to model my new mascaras for redheads.
Her friends started to talk, and I soon discovered she is the author of "My Life as a Redhead" and I was so star struck that I lost my cool :)) Actually, that was a good thing because Jacky is now a HEY REDHEAD® model.
Jacky colliss Harvey wears True Redhead (of course) I feel like it was meant to be!

Hey Redheaded men
Redheaded fellows
Danish HEY REDHEAD® model Christian wears True Redhead.
For the most natural look you can get, wear Gingerlicious in one layer.
For a more intense eye framing look, choose True Redhead.

Intensify your beard
Covers whites in red beards
At first, we joked around, when Christian pozed with True Redhead Mascara. He put it in his beard.
At second thought, it was brilliant. True Redhead covered the few white hairs in his redheaded beard. Also, it added power and strength to his ginger beard.
Why not be creative, what an innovative idea!
True Redhead is waterproof and don't smudge in rain or sweat. When you wish to remove it, it's easy to remove in varm water.
Style your redhead brows with Light as a Lash.

True redheads - So high on life
Beautiful cultural mix and special features
American ginger friends, made our day at the HEY REDHEAD photoshoot with their energy and expressive joy. We are very grateful that they visited Europe during Redhead Days in Tilburg and joined our shoot.
They proudly present True Redhead Mascara. Vibrant, glowing and just so lovely colour balanced.

A brave make-over
From black to redhead mascara
It can be daunting to switch up make-up habits and try something new.
Many gingers have been so used to black mascara all our adult lives.
German HEY REDHEAD® Model, Eva Bergman, was brave enough to try a make-over!
Psst: Can we just pause on her red mane for a second? What incredibly volumous and long red hair.
Hello MC1R gene!
Ok, let's style this redhead! Let's try HEY REDHEAD® True Redhead.
Photography by Ronny Nijs.

After: A soft look
Minimal make-up
Her face and features stands out in this finished "after" look.
Eyes pop. The blue eyes are immediately noticible with a mascara matching her natural colours.
What we did: Style brows and lashes with Light as a Lash Mascara in the shade True Redhead.
A little chocolate eye shadow to line the eyes and ancre the redhead mascara to the shape of the eye.
Blended nicely.
She wears a minimal amount of foundation in selected places, not all of her face is covered, just a bit here and there.
Foundation is for cool undertones, which is often a fit for blue eyed redheads.
Her lips, we gave a little gloss in the same colour as her natural lip.
A five minute make-up rutine that works wonders.

Redhead look
Freckles comes from the MC1R Gene
Red hair and freckles are usually caused by the same gene, a mutant gene called MC1R.
There are so many cute qoutes about freckles:
"A face without freckles is like a sky without stars". Irish Proverbs
"I had so many freckles that my mother used to say that they were kisses from the angels. I still have them". Lara Flynn Boyle
"I love Freckles, They are skin stars", Unknown but popular quote.
"I don't tan, I freckle."
"Freckles are glitter for redheads."
"A girl without freckles is like a night without stars."
"Freckles are like seasoning for your face, they make you spicy".

About redheads
Know your redhead history
Did you know: Facts about redheads
Historians note that redheads have influenced history out of proportion to their numbers.
Famous redheads include Roman emperor Nero, Helen of Troy, Cleopatra, the ancient god of love Aphrodite, Queen Elizabeth I, Napoleon Bonaparte, Oliver Cromwell, Emily Dickinson, Antonio Vivaldi, Thomas Jefferson, Vincent Van Gogh, Mark Twain, James Joyce, Winston Churchil and Galileo.
In frame: HEY REDHEAD® Model, Danish Jætte, trying for the first time, a mascara for redheads.