Made in Denmark

Have you been searching for redhead mascara in Europe? My mascaras, HEY REDHEAD® Mascaras, Light as a Lash Mascara, are produced in Denmark in Europe. I am Danish, born and raised in Denmark and so are the mascaras.

Production in Denmark was the choice because of the optimal quality and production standard. The production standards and regulations are some of the highest in the world and this makes me feel safe in the endeavour.

In the video above, you can see me in the factory on the days of production. Actually, the absolute shortest part of the whole process are the days, where the mascara bulk, brush and container are united into one product! But it is a bright highlight of the journey.

My daughter Mejse Reng-Andersen recorded the footage. I love that my daughter was there as well, right there with me to share that experience of our first mascara production in Denmark.

- Eva Reng-Andersen, Founder of HEY REDHEAD®

Production in Denmark

My name is Eva Reng-Andersen and I am a make-up artist. In 2023, I travelled to Redhead Days in Tilburg. I tested all my home made colours on wonderful redheads from all over the world. This was an crucial step in the journey of making of Light as a Lash Mascara. HEY REDHEAD® received so much support from fellow redheads. Many of the testers later joined as models and ambassadors. HEY REDHEAD is at the REDHEAD DAYS in Tilburg every summer, come find us there.

About the brand

HEY REDHEAD® is a pioneering beauty brand dedicated to enhancing the natural beauty of redheads, blondes, and those seeking a soft, natural look.

Founded by Danish makeup artist Eva Reng-Andersen, the brand embodies a vibrant and inclusive identity, celebrating the unique characteristics of fair lashes and brows. With a focus on creating products that resonate with the specific needs of individuals with lighter hair colours, HEY REDHEAD® positions itself as a specialist in the mascara market, offering innovative solutions that highlight the natural beauty of its users.

The product range includes two signature shades of the Light as a Lash Mascara: True Redhead and Gingerlicious. True Redhead is designed to enhance the warmth and luminosity of red and fair lashes, while Gingerlicious caters to those with blonde and light-colored lashes, providing a unique earthy golden hue. Both products are formulated to deliver volume, length, and long-lasting definition without compromising the natural appearance of the lashes. The intelligent brush design, featuring a flexible gap, allows for versatile application, ensuring that users can achieve their desired look effortlessly.

Targeting a niche market of redheads and blondes, HEY REDHEAD® appeals to individuals who appreciate high-quality, vegan, and cruelty-free cosmetics that cater specifically to their hair colour. The brand's positioning is further strengthened by its commitment to using premium ingredients and maintaining high production standards in Denmark, ensuring that each product is not only effective but also safe for sensitive eyes.

The unique value proposition of HEY REDHEAD® lies in its dedication to creating mascara that enhances the natural colour spectrum of fair lashes, offering a refreshing alternative to traditional dark mascaras. This focus on inclusivity and personalization sets the brand apart in a crowded market, making it a go-to choice for makeup artists and consumers alike who seek to celebrate their individuality.

Aesthetically, HEY REDHEAD® embraces a sophisticated and minimalistic style, with sleek packaging that reflects its premium quality. The metallic copper finish of the mascara tubes, combined with elegant branding, appeals to a discerning audience that values both functionality and design. Overall, HEY REDHEAD® is not just a makeup brand; it is a celebration of individuality, beauty, and the unique charm of redheads and blondes.

Search words, SEO:
Dansk: Mascara til rødhårede, Mascara til blonde vipper, Mascara til lyse vipper, brun mascara, lysebrun mascara, mascara med serum, dansk mascara, produceret i Danmark, grå mascara, mascara til bryn, nordisk mascarabrand, ny mascara, naturlig mascara, brynmascara
Svenska: Mascara för rödhåriga, Mascara för ljusa ögonfransar
Norsk: Mascara for rødhårede, Mascara for lyse vipper, Mascara for lyse vipper
Suomi: Ripsiväri punapäille, Ripsiväri vaaleille ripseille
Deutsch: Mascara für Rothaarige, Mascara für blonde Wimpern, Mascara für helle Wimpern
Nederlands: Mascara voor roodharigen, Mascara voor blonde wimpers, Mascara voor lichte wimpers

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